Activities/New Guaraná Power logo


10 Sep Development

New Guaraná Power logo
Photo: Superflex

Before the opening of SUPERFLEX´ solo-show at Kiasma in Helsinki the lawyer of the museum were getting cold feet because of a potential lawsuit from AmBev (Guaraná Antarctica). In a meeting with the lawyer it was proposed form the museum that certain words and graphics were removed form the bottle. At first sight it was pure censorship but thinking more about it, it became the strategy of the softdrink to do self-censorship and by that pointing out the exact problems for the farmers in Brazil.

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