By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
Supercopy factory Murcia, Spain
Supercopy / Lacoste/ Copenhagen Fashion Fair
Supercopy Factory
Author: Will Bradley, 2003