Proposal for a new logo for the Arken Museum of Modern Art. The name and the architecture of the museum are based on the biblical story of The Ark, and the museum is located in one of the first large multicultural communities in Denmark. Superflex propose adding the Arabic name of this story to the logo, since the same story also appears in the Koran. The Museum rejects the proposal for fear of appearing too tied to the lacality.
Superflex 2001
Graphic design in collaboration with Rasmus Koch